Garmin just accidentally revealed pricing for its own Fitbit Air rival — but leaked images look awfully dubious
- Someone found pricing for the unreleased Cirqa on Garmin’s website
- Two different images of the Fitbit Air rival also allegedly emerged
- Yet these images look suspicious and could be AI-created fakes
The Garmin Cirqa has become something of an open secret in the world of wearables, with leaks of the screenless Fitbit Air rival frequently appearing, even on Garmin’s own website. And it seems that the tech company is at fault again as a new raft of secret data has appeared, including global prices and alleged product images, all apparently originating from Garmin.
First, let's start with the prices. This appears to come from Garmin’s own backend systems and lists the Cirqa as costing $199.99 in the US, £179 in the UK and €199 in Europe. That’s much more affordable than the rumored $500 price tag that had circulated earlier this year.
The price was first discovered by users on Reddit, who used a part number (010-04675-00) included in a leaked image claiming to show details of the Cirqa Smart Band. They then plugged that number into the Garmin website, specifically by incorporating it into the following URL: https://buy.garmin.com/pricing-proxy-services/countries/US/skus/010-04675-00/price.
That returns information on the rumored device, including a listing price of “$199.99 USD.” As the Reddit user put it, “That response is coming directly from buy.garmin.com. It is not a Google cache, retailer listing or archived screenshot.” That lends the leak a degree of weight that would not be the case if we were just relying on a simple image.
Entering a different part number as a control (010-99999-99 in this case) returns an error, suggesting that the leaked data is not just a generic result that comes back any time you enter what looks like a Garmin part number.
Adjusting the number slightly also reveals other variations of the same device, which could be linked to different sizes and band colors, as suggested by another Reddit user.
Dubious images
Images purporting to depict the Garmin Cirqa have also been doing the rounds. Yet users were quick to point out the suspicious nature of the pictures, suggesting that they could have been generated by artificial intelligence (AI).
One claimed to show the Cirqa appearing in a Garmin app, while the other looked like a marketing image (via the5krunner). Yet the devices looked very different to each other, with different features and designs present on the two products, suggesting that one (or both) of them was a fake.
The pricing information is more solid because it comes directly from Garmin rather than from a random user on Reddit. You can plug the part number into the URL listed earlier and check it out for yourself if you want to verify it, suggesting that Garmin is perhaps loading the Cirqa into its databases ahead of an imminent launch.
When exactly that launch will be is unclear for now, however. Yet, whenever it does arrive, we could finally see some much-needed competition for the Fitbit Air hit the market.
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