Microsoft entered negotiations to sell Bing to Apple in 2020

After losing default search status to Google in 2017, Microsoft discussed selling Bing to Apple in 2020, but talks fizzled out.

Bing could have been sold to Apple

The Google antitrust bench trial continues to reveal details about its relationship with Apple and how it affected other companies. Microsoft executives say Apple used Bing as a bargaining chip, but more details have emerged from anonymous sources.

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