Eddy Cue says MLS deal was about Apple sticking to things it could do well

Apple SVP of Services Eddy Cue made a rare interview appearance, discussing the merits of saying no and how MLS was one of the company's rare yeses.

Apple SVP of Services Eddy Cue. Image source: CNBC

Apple TV+ and Major League Soccer streaming are both products that would never have been considered part of Apple's roadmap even a decade ago. The company has grown a lot since Steve Jobs' passing, but the philosophy of saying "no" still lives on.

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