Gurman: Apple to show more ads inside its first-party apps

Apple may soon expand the number of ads across its first-party apps on iOS, iPadOS and MacOS. Bloomberg’s Mark Gurman reports that Apple is looking to expand its advertising business and is already testing a new ad model internally in Apple Maps which displays search-based recommendations. Apple currently shows ads across its App Store, News and Stocks apps as well as its TV+ platform. Developers can pay Apple to have their app show up as promoted on specific search pages in the App Store. Ads inside the News and Stocks apps show up as full banners similar to websites. Apple TV+ also shows...

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