Facebook rebuilding ad platform due to App Tracking Transparency, data laws

Meta will rebuild Facebook's ad infrastructure to ensure it can still deliver "high-quality personalized ads" after the implementation of new data regulations and Apple privacy features.

App Tracking Transparency

CEO Mark Zuckerberg made the announcement on Wednesday during the company's Q4 2021 earnings report. During the call, Zuckerberg specifically called out "Apple's iOS changes," which is referring to the company's App Tracking Transparency feature.

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