Spotify's push to build out its podcast platform is paying dividends, as the streaming music giant on Wednesday said it surpassed Apple to become the top podcast provider in the U.S.
The apparent changing of the podcast guard was announced during Spotify's third quarter earnings call, when the company said it "recently became" the top podcasting destination in world's largest market. Spotify cited data from its own internal calculations and Edison Research, which confirmed to TechCrunch that the results are based on usage rather than downloads. Whether Spotify also leads in terms of download volume is unclear.Edison Research in its second-quarter Podcast Consumer Tracker queried more than 8,000 weekly podcast consumers about their listening habits. Specifically, Spotify's claims appear to turn on the question, "What platform or service do you use most to listen to podcasts?"
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from AppleInsider News https://ift.tt/3vRDVbk
The apparent changing of the podcast guard was announced during Spotify's third quarter earnings call, when the company said it "recently became" the top podcasting destination in world's largest market. Spotify cited data from its own internal calculations and Edison Research, which confirmed to TechCrunch that the results are based on usage rather than downloads. Whether Spotify also leads in terms of download volume is unclear.Edison Research in its second-quarter Podcast Consumer Tracker queried more than 8,000 weekly podcast consumers about their listening habits. Specifically, Spotify's claims appear to turn on the question, "What platform or service do you use most to listen to podcasts?"Read more...
from AppleInsider News https://ift.tt/3vRDVbk
Spotify overtakes Apple as top US podcast platform, says Spotify
![Spotify overtakes Apple as top US podcast platform, says Spotify]()
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octobre 27, 2021
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