Intel attempts to convert Apple fans in 'social experiment'

In its latest ad push to stymie the success of Apple's transition to in-house Apple Silicon processors, Intel gathered a group of self-professed Apple fans and attempted to persuade them that PC hardware is more flexible than Mac.

Using bait-and-switch tactics, a popular practice in "real people, not paid actors" commercials, Intel invites Apple devotees to what is claimed to be a focus group discussing potential features of future Mac hardware.Set in a wood-paneled room reminiscent of executive meeting spaces at flagship Apple Store locations, participants are asked how they feel about new features like hardware customization and upgradability, gaming, hybrid designs and more. The presentations were recorded and included in Intel's new ad, "Breaking the Spell: Social Experiment."

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