Flashback: a look back at the "pure Android" Google Play Edition phones and why they failed

Pure Android is still touted as an advantage by some brands and it has no shortage of fans. But it’s rare these days – there are Google’s phones, obviously, Sony, Nokia, Motorola and Asus also try to stick close to stock. OnePlus did as well, but OxygenOS is already in the process of being merged with Oppo’s software. What if you could have a flagship from Samsung, Sony, Motorola or HTC, but with no customizations from the manufacturer. No carrier-supplied bloatware either. Wouldn’t that be nice? That was the idea behind the Google Play Edition program, which used the hardware from the...

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