Apple tops Interbrand's best brands list for ninth consecutive year

For the ninth year in a row, global brand consultancy firm Interbrand placed Apple at the top of its annual list of the world's most valuable brands, assigning the tech giant a "brand value" of $408.6 billion.

The $408.6 billion figure represents a 26% increase over last year's performance, when Apple's brand was valued at $323 billion.Amazon and Microsoft took the second and third spots with respective valuations of $249 billion and $210 billion, while Google and Samsung rounded out the top-five. For perspective, the collective valuation of Apple, Amazon and Microsoft accounted for 62.3% of the total value of the top ten brands.

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