With a sticky software and services ecosystem, iPhone has proven to be an effective gateway device to other Apple products, but that pull has its limits, a new study shows.
Source: CIRP
According to Consumer Intelligence Research Partners, Apple has successfully leveraged iPhone to sell a range of mobile products like iPad, Apple Watch and AirPods, but the company is struggling to convert on Mac, Apple TV and HomePod.
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iPhone users drawn to iPad but not Mac or Apple's home devices, study finds
![iPhone users drawn to iPad but not Mac or Apple's home devices, study finds]()
Reviewed by Ghaniiero
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août 25, 2021
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