Unity Technologies reported earnings on Tuesday, and while overall guidance for the coming year is better than expected, the company anticipates Apple's new ad targeting rules to shave $30 million from its annual revenue.
The estimated $30 million reduction in overall 2021 revenue remains unchanged from an appraisal Unity presented last year, reports Venture Beat. That figure is now expected to be offset with a $50 million bump in year-end guidance.Unity generates income from developers who use its game engine to create titles like "Fall Guys: Ultimate Knockout," "Ori and the Will of the Wisps," and "Oddworld: Soulstorm." Subscriptions make up a sizable portion of the company's intake, but advertising also plays a significant role in buoying the bottom line.
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The estimated $30 million reduction in overall 2021 revenue remains unchanged from an appraisal Unity presented last year, reports Venture Beat. That figure is now expected to be offset with a $50 million bump in year-end guidance.Unity generates income from developers who use its game engine to create titles like "Fall Guys: Ultimate Knockout," "Ori and the Will of the Wisps," and "Oddworld: Soulstorm." Subscriptions make up a sizable portion of the company's intake, but advertising also plays a significant role in buoying the bottom line.Read more...
from AppleInsider News https://ift.tt/2SKDuQQ
Game engine maker Unity expects $30M hit from Apple's App Tracking Transparency
![Game engine maker Unity expects $30M hit from Apple's App Tracking Transparency]()
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mai 11, 2021
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